What Can Halcyon do for You?

Our goal is to sell your home for the most money with a process making it as stress free as possible.
So, what does working with us exactly mean? Well, here’s what you can expect:

1. What I Help You Understand

   – The home sale process (typically ~1,000 pages in California)
   – Goal: highest price, least problems
   – Current market conditions and projections
   – My qualifications and the role of a real estate broker
   – Pricing strategy based on professional judgment and market conditions
   – Marketing plan
   – Timeline, goals, and expectations

2. Pre-Listing Preparation

   – Confirm details for MLS:
      – Title info, square footage, room sizes, easements, amenities
   – Copy of house plans (if available) and loan verification
   – Discuss showing instructions, electronic lockboxes
   – Calculate monthly utilities (electricity, water, sewer, gas, cable)
   – Complete disclosures
   – Discuss home improvements
   – Address security system, solar, irrigation, termite bond, lead disclosures
   – Confirm property amenities, inclusions, and conveyances
   – Set up Home Owner Warranty
   – Complete new listing checklist 

3. Pricing Preparation

   – Research comparable active listings
   – Analyze past 12 months of sales activity (MLS, public data)
   – Review average days on market (similar properties)
   – Review property tax roll
   – Verify legal names, deed type
   – Prepare comparative market analysis (CMA)
   – Prepare listing package
   – Provide process and expectations checklist

4. Marketing Plan

   – Complete MLS listing and strong web presence (90%+ buyers start online)
   – Interior décor and curb appeal assessment
   – Professional photos and video
   – Install sign and lockbox (with computerized tracking)
   – Distribute “Open House” invites and flyers to neighbors, tenants, and top buyer agents
   – Publish photos, videos, and info across 100s of websites
   – List on San Diego & Orange County MLS, Zillow, and state-wide systems
   – Schedule broker caravans
   – Advertise open houses
   – Create home website and YouTube video
   – Run targeted Facebook ads
   – Feature in newsletter ads
   – Use creative, targeted advertising

5. Ongoing Updates

   – Provide feedback from showings and agent follow-up
   – Check MLS twice daily for competing listings
   – Keep flyers stocked

7. Behind the Scenes

   – Open escrow
   – Deliver disclosures (Transfer Disclosure Statement, etc.)
   – Maintain communication with buyer’s agent
   – Provide loan updates
   – Keep you informed on progress

8. Inspections

   – Coordinate and attend inspection
   – Review report and explain repair requests
   – Obtain contingency removal

9. Appraisal

   – Attend appraisal, provide comparables, highlight improvements
   – Obtain contingency removal

It’s over… a happy and successful transaction!

Let’s talk about how Halcyon can answer any questions and help you reach your selling goals.
Contact me today at (858) 243 – 5304 or gingercouvrette@yahoo.com to schedule your selling consultation.